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New Year’s resolutions… or revolutions

Following the festive parties, drinking, late nights and early mornings at this time of year, there is one New Year’s resolution that almost everyone wants to keep: losing those extra Christmas pounds.

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A Winning Combination

During my time with McDonald’s, the staff were famous for asking that iconic question: “Do you want fries with that?” So very simple and yet so totally profitable. With the introduction of that phrase sales increased dramatically, as on average between 40-60% of customers said ‘yes’.

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