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William Reed – Business Media

William Reed

William Reed Exhibitions: a leading business to business publisher with an extensive range of high quality products serving the UK food and drink industry aimed to increase revenue, visitor numbers and exhibitor value for the Convenience Retail Show at NEC Birmingham.

Oxxygen created a new brand program for the show’s feature area, Café + LIVE.

Max Jenvey developed the Feature Area incorporating industry leading brands and expert’s within the coffee and convenience sector ranging from interactive presentations, panel discussions and work shops demonstrating successful selling strategies to independent retailers.

Café+ live was an amazing success, with rave reviews from all visitors and exhibitors.  Lowri Roberts, Fresh Food Controller from Tates explains “I thought Café+ LIVE was excellent. There’s so much I can go back to my business with, lots of ideas that can really help develop my teams.”

The Convenience Retailing Show and co-located shows, the International Forecourt and Fuel Equipment saw an increase in visitor numbers by 22%, and the success of Café+ LIVE was one of the major new visitor attractions at the show.

Off – Business Turnaround

Aero Inventory, global aftermarket supplier of aircraft parts supporting airlines, MROs and supply chain specialists went in administration November 2009. Oxxygen was commissioned by KPMG in December 2010 to direct the marketing management of the business turnaround process and create a new global platform.

Oxxygen’s challenge, create a new corporate brand image, drive sales via an e-commerce web store develop a 30 month sales program enabling KPMG to sell the business in 2012.


Oxxygen agreed and implemented new sales and marketing plans with the leadership team launching a new brand and e-commerce platform in addition to an integrated PR and communications campaign.

The Results

After working with Oxxygen, AEROINV.COM obtain over 3000 new customers & over 1.1% sales of $450m within six months.