CALL 020 8905 5445
Off

Extremely Social Media @OxxygenMP

Welcome to Oxxygen’s blog and Twitter! We are so excited to launch our first official blog for Oxxygen Marketing and announce the release of our refreshed website – you can also connect with us on Twitter @OxxygenMP

This interim website reflects more of who we are, what we do and how we do it.  We’d like to thank Jon Henwood at 73dpi for all of his hard work and effort to get us this far!  Do let us know what you think at info@oxxygen.co.uk and as some of you may have noticed we’ve secured the pure Oxxygen domain name, again thanks to Mr Henwood.

We are also extremely excited about working with Owen Williams and his team at 6redsquares design agency that are looking at Oxxygen’s entire branding and marketing collateral.

Today we are going to talk about the role of Social Media in marketing.

Oxxygen Facebook Page

Social media now occupies an ever increasing important role in marketing and the main reasons are:

  1. It is a low cost tool (but NOT free)
    Although social media allow you to register and used the site for free, they are not a free tool as it takes time and creativity to succeed in social networks. And as you know, time in business means money! However compare to traditional advertising in print, it’s cheap!
  2. Close to the market
    We can use social media to provide an identity to who we are, to establish closer relationships with the clients and establish contact new customers.
  3. Feedback
    We can communicate and provide the interaction that consumers look for identifying new opportunities.

As you can see social media carries with it a lot of value, but how do you get it right?

  1. Get to know the Community:
    Identify your users, for example you can identify on internet big groups that are interested in your topic and you can become part of the conversation.
  2. Strong Branding:
    Potential customers and clients will clearly identify you and are compelled to engage with your company.
  3. Stay focused:
    Always have a clear message, call to action and response mechanism; this is all about developing a relationship with a virtual community.
  4. Passion about your work:
    Enthusiasm breeds excitement and interest, you do a great job so share your success with the world – don’t brag, just be honest and humble
  5. Update your profiles:
    Stay ‘top of mind’ and relevant, Blog at least once a week and Tweet daily
  6. Be respectful:
    People appreciate politeness and this reflects well on your business
  7. Be transparent:
    Open and honest communication, allow your brand and personality to shine through

Remember this is a journey not a destination so we invite you to join us for the ride; our commitment to you is that we will post relevant and helpful copy, sometimes edgy but most of all fun!

We’d love you to follow us on Twitter- @OxxygenMP and Facebook- Oxxygen Marketing.

0

A Beginners Guide

First off, it’s important to look at whether your store could cope with a food-to-go installation and if it would benefit your business.

> Read the full article and what Oxxygen had to say here

Off

So you want to improve your offer?

British Baker - Published:  25 September, 2009

Page 14 

As a bakery shop how many times have you wanted to change, improve or review your offer and didn’t have a clue where to start?

The best place to begin is with what you are currently doing and, most importantly, getting right: look at what is selling well, with good margins and customer feedback.

There are a few critical questions you must ask yourself:

Are you looking to implement a hot food offer or a coffee station in-store? Has your operation got the right capacity? How will it benefit your business? And what type of customers do you serve?

Bear in mind that what you sell is directly related to who is shopping with you. For instance, corned beef products sell very well in Wales and some northern locations, whereas in the south, Cornish pasties and sausage rolls are the order of the day.

In terms of capacity, a one-metre counter is enough to cope with a coffee installation, whereas you need to have at least 1.5 metres available to include a food offer.
The last two points are crucial in terms of deciding which offer you should implement first. If your shop is mostly a morning destination for commuters, you must have a coffee station that allows you to serve the customer very quickly. Moreover, your breakfast offer will increase sales by up to 25% between 6am and 10am. Sweet and savoury bakery products and paninis are ideal to take away your customers love food freshly baked and prepared!

Once you’ve agreed your food and drink offer, it’s time to think about merchandising. We always advise our clients that products have to be visible, appealing and attractive. Don’t hide them away in a corner.

Finally, meal deals and products of the month related to a particular season are an excellent profit boost, achieving on average 35% more margin than individual product purchases alone.

Off

Nestle UK

Nestle

A global leader, Nestle’s UK division required swift sales and marketing support to launch their company’s new Trade Terms initiatives targeted at the national sales and marketing teams. Oxxygen’s brief was straight forward and challenging – provide the platforms, structure and launch levers enabling the marketing teams to deliver Nestle’s future sales vision. Jenvey analysed the new trade terms initiative, surveyed the sales force, liased with the national marketing team and developed a launch platform, a communications suite and marketing collateral, delivering Nestle’s sales vision to the 150 strong sales team. Copy written, brochures produced, dynamic conference themes created and national sales team engaged. Oxxygen’s strategy achieved a 20% profit increase and the sales force was delighted.

Off

Uppercrust – Brand Relaunch

Compass Group

The situation we faced was a tired brand “Uppercrust” suffering from menu fatigue, falling customer satisfaction and profitability leading to declining sales and customer numbers. At Select Service Partner Ltd of Compass Group UK Division, Max Jenvey redesigned and repositioned the brand. To achieve this successful result, Jenvey commissioned a marketing audit focusing on demographic profiles, consumer segments and insights, range of products, look and feel of the units and customer service.
Jenvey also launched a new pricing strategy and customer service training to enhance a successful brand launch. With the brand relaunch Max Jenvey converted 25 sights across London and South; with a further 200 sites rolled out across the UK travel sector including airports, shopping centres and the rail network. The strategy of a redesigned and repositioned Upper Crust with a new product range and accordingly trained staff resulted in an increase of customer numbers by 25%, a sales uplift by 14% delivering an incremental revenue of £7 million over a nine month period.