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End-To-End Exhibition – Part 2 – At The Exhibition

Busy-Exhibition-Hall-ExcelPart 2 of our End-to-End Exhibition series of blogs takes us to a very exciting stage, the Exhibition itself! All theplanning and organising from “Part 1 – Pre Exhibition” has finally lead to the big day(s). What now?

Despite the stress and excitement, you need to stay focused and keep your eyes on any last-minute details. We will describe the different points you need to pay attention to, to ensure you have a successful exhibition. Now before we get to all that, one tip we can give you right away is to enjoy yourself. Exhibitions can be stressful, but if you go in with positive vibes they can be a lot of fun!

2. During the Exhibition

  • Stand organisation

Before the doors open for the visitors, make sure your stand display and layout are correctly placed. There is nothing more unprofessional than a panel that falls of during your discussion with a visitor. To ensure everything in your stand is properly in place, bring along a check list of design and build items to tick every little detail off. You also need a full contact list of contractors and suppliers just in case!

Normally exhibition shows allow you access at your stand one or two days before opening for build and dressing.  Also, we hope that this goes without saying, don’t forget to sweep, clean and polish your stand before the show starts!

  • Staff training

Your stand employees are a reflection of your brand and your professionalism. Make sure you organise a briefing session before the doors open to ensure each and every person knows what they need to do and achieve for the event. Having unprofessional and unengaging people operating your stand is a big no no! Just imagine walking into a show and having the stand operatives sitting down and just chatting with each other, not welcoming visitors over to their stand.

Your briefing session ensures a consistent precise message you want your visitors to get. The message is not only about “what they have to say” but also “how they should say it”. Body language and delivery is very important.

During this briefing session you will also reconfirm who will be responsible to welcome visitors, hand out flyers at the main entrance, walking around the exhibition to attract and inform visitors about your stand’s location and most importantly, who will be in charge of dealing and interacting with the visitors.

Of course, your team is dressed professionally and are briefed to smile and greet all visitors with a warm welcoming. A motivated and a well-informed team can really set you apart from your competitors!

  • Attract people

As you only have few seconds to attract visitors to your stand, make sure every action you take gives them reasons to come to you.

Develop a way of making eye contact with visitors; it will demonstrate your engagement and professionalism. Once you engage them in conversation, make sure you ask open questions which allow your potential client to give you more elaborate answers and enable you to better qualify them. Show them your interest by making them the centre of the conversation. From this initial discussion, you are able to establish what they are looking for at this exhibition, their level of interest and if they could be a potential prospect.

Be sure you always have your contact details (business card, flyers, prospectus, etc.) close to you ready to hand out to increase your visibility.

If you get time, walk around the exhibition; you never know who you might meet and what synergies are possible with other exhibitors and visitors!

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End-to-End Exhibition – Part 1 – Pre Exhibition

Community-PlanninngExhibiting at trade shows is a great way to get exposure, interact with your target audience but most importantly to gain prospects and increase sales. The whole process of organising an exhibition must start off with clear objectives for your company. Is it market research, prospects, partners, or increased brand awareness you are after? Whichever combination it is make sure you plan ahead for it. Usually this involves all of the above.

Oxxygen has been involved with exhibition since the company’s inception, whether it is hosting and organising the Live@TheCounter show at the National Convenience Show or more recently organising Chopstix Group UK’s very first and successful exhibition at the British & International Franchise Exhibition Show (with over a 100 prospects captured!). There are three stages with organising an exhibition: Pre-Exhibition, Exhibition and Post-Exhibition. To help you out we have listed a few points you should follow Pre-Exhibition phase. Over the next two weeks, we will follow up with Exhibition and Post-Exhibition posts.

1.      Pre-Exhibition

Select the right exhibition/trade show

  • Research all the relevant exhibition and trade shows for your industry both (national and international if appropriate) and find out who the target audience is for these shows and what the visitor numbers are. You should only select and participate in exhibitions where the target audience matches that of your company and the visitor numbers are high enough to be worth your time and investment.

Negotiate a good deal

  • Meet the show organiser and ensure you get the right deal, whether this is the stand, additional marketing, and equipment. Remember the listed prices are never the final prices, push for a better deal! The position of your stand within the show is very important. Ask for prominent stand locations with high visibility and footfall. Stands close to the entrance or high profile exhibitors and feature areas always do very well!

Stand Format & Design

  • The next consideration here is the format of your stand, make sure it is appropriate to your business and allows for interactivity with your audience.  The design of your stand should be eye-catching as well, make it stand out from the competition! Make sure all the equipment and collateral build is agreed and delivered on time. You do not want to do any of this last minute!

Communications Material and Methods

  • Make sure you have plenty of communication collateral such as flyers and brochures prepared, printed and ready before the show. Freebies are a big hit with trade show audiences. To get exposure and create interest write and send out press releases about your company attending the show and make sure to add in points that are relevant and interesting to your target audience. To keep cost low you could contact and email your press release out to relevant industry magazines and journalists yourself as much as possible. If you have the budget you can enlist the services of a press release distribution firm.  
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Be my Digital Valentine

Blog pic 4George Bernard Shaw, an Irish playwright and a co-founder of the famous London School of Economics, said: “There is no sincerer love than the love of food”! He is totally right! Oxxygen also agrees with him and is proud to celebrate this Valentine’s Day by sharing our love for food. Obviously, everyone loves food and Valentine’s Day wouldn’t be complete without it.

It’s one thing to celebrate Valentine’s Day; it’s another to celebrate it originally and romantically. This year, as an alternative to romantic restaurants, offer your soul mate a fantastic dinning experience in the comfort of your own home. You have plenty options to enjoy this unique and lovely moment. For instance, multiple retailers, such as Waitrose and M&S, suggest exceptional menus from starter to dessert for a deal of £20, including your chocolate gift and a bottle of wine! Plus, another substitute is visiting a restaurant’s website to order a whole menu. Therefore, those proposals allow you to savour your favourite dishes in an intimate setting.

Even though some people still enjoy the old fashion way to have their Valentine’s Day dinner at a restaurant, research shows that people tend to order their food more and more online. Statistically speaking, according to Mintel, 39% of consumers have already ordered a meal on the restaurant’s own website while only 27% have ordered a takeaway via third party site such as Just-Eat, Grub Hub, etc.

If people are even able to order their food online, there is no way to deny that we’re definitely in a modern digitalised world. Therefore, in order to response correctly to their customers’ desires, companies have to go proactively digitalised.

Oxxygen is passionate about providing the best and the most cutting-edge services to help our clients achieve their customers’ satisfaction, revenue, goals and objectives. That’s why; we’re honoured to announce that Oxxygen is now a one-stop-shop agency, offering a comprehensive range of strategic marketing, digital and design services.

Oxxygen and our Purple Team, recognises this established digital trend and we’re proud to put lots of bubbles in our heart-warming projects, with fun and enthusiasm!

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Madeline’s Testimonial

Oxxygen ran another successful Strategic Marketing  class this semester with the awesome American Fordham University students and  its always a pleasure to receive feedback.

“I know I speak for the entire class when I say that your class gave us an incomparable experience to any other Fordham University class we have taken. Thank you for your honesty, your consideration, and helping us along our journey as young marketers. It was truly great to be treated as more than just a student, and I know we have all grown considerably from it (me, I like to think that I now say “um” much less).” – Madeline McDermott, Fordham University Student

The biggest reward is watching the transformation of outstanding academics understanding and operating as true marketing professionals. Whether it is the Fordham University, INSEEC or Syracuse University students, we treat them as colleagues. We support their insight into the real world of business, help them develop themselves and be prepared for when they take the brave step from university life to real life.

Its a privilege and an honour to work with aspiring young professionals.

The  amazing class of 2014 at Fordham University

The amazing class of 2014 at Fordham University

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Bucking the Trend – Celebrating 10 Purplelicious Years – Oxxygen Marketing Partnership

Only nine percent of small businesses survive the first 10 years. Hammersmith-based, boutique strategic marketing agency, Oxxygen Marketing Partnership bucks the trend.

This year, Oxxygen celebrates 10 years supporting their client’s brand development, revenue growth and operational efficiency culminating with an anniversary party at Jamie’s Italian roof top terrace Piccadilly; with menu designed by none other than Jamie Oliver’s Executive Chef, David Bargione; a true Italian gastronomic artist.

Founded August 12th 2004, by Managing Director Max Hilton Jenvey, the company grew from strength to strength, supporting clients to achieve their business goals and objectives by focusing on the Balanced Score Card to Business and aligning Key Performance Indicators delivering budget.

Oxxygen are proud to work with ExxonMobil where the company developed and launched the global brand On the Run into the UK market, Delice de France – supporting business strategy and sales alignment. Virgin Pure developing customer insights into action and Nestle UK with the launch of new trade terms for the vending market and sales force engagement. Oxxygen continues to grow with Jenveys’ determination to maximise client value bringing in strategic partners Sixredsquares design and digital experts, thus responding to our digital age of marketing.

Max said, “The last ten years were amazing, stepping out of corporate life and the relative security it offers to face the daily challenge of growing and nurturing my own business. I learned very quickly that my network was my greatest asset, the awesome people that I’d worked with over the years proved to be a large part of Oxxygen’s success, referring me and my Purple Team and slowly over time; together we built something meaningful, credible and worthwhile. I am passionate about developing my team and Oxxygen allows us to provide an award winning internship platform totally focused on supporting young talent.”

Oxxygen’s philosophy is simple, People, Process, Profit; ensure you engage the right people in terms of skill set and attitude, provide the appropriate framework within which to operate efficiently with a strategic plan in place and somehow the magic happens, delivering profitable business growth.