39% of UK adults now rely on Food-to-go meals and snacks skipping traditional mealtimes as their busy lifestyles make it increasingly difficult to cook from scratch at home.
Delice & Bakers Toolkit
Delice to bring French sister brand to the UK & Apprentice runner-up sees positive response to Bakers Toolkit brand.
Hot Pies & Savouries
The UK food to go pastry market is worth £1bn and demonstrates constant growth of 2% per year.
Soups
The soup market reached £621 million value in 2012, registering 23% growth between 2007 & 2012.
Oxxygen Marketing Partnership Says…
A recent study shows several factors influence customer choice: 59% purchase purely on impulse and convenience with 48% looking at price; interestingly “keep me full” represents 31% of the decision process and promotion romps in at 30%. Given the focus on health in the past few years, 29% of customers are concerned with fat, closely followed by nutritional benefits at 25%.
