39% of UK adults now rely on Food-to-go meals and snacks skipping traditional mealtimes as their busy lifestyles make it increasingly difficult to cook from scratch at home.
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A recent study shows several factors influence customer choice: 59% purchase purely on impulse and convenience with 48% looking at price; interestingly “keep me full” represents 31% of the decision process and promotion romps in at 30%. Given the focus on health in the past few years, 29% of customers are concerned with fat, closely followed by nutritional benefits at 25%.