CALL 020 8905 5445

Coffee the cornerstone of your breakfast offer

Coffee - The cornerstone of your breakfast offer

Coffee is your cornerstone of any breakfast offer; in fact most retailers start with a simple coffee machine and progress to bolt on the food-to-go elements once they feel a little more confident.

Coffee is a key driver in customer footfall with over 64% of your customers actively seeking out their morning fix on the way to work.  The beauty is that coffee transcends demographic profiles; you get everyone from white van man to suited and booted business executive, not to mention the   essential meal deal opportunities coffee presents.

The convenience sector saw a 13 % drop in sales, dragging the overall hot beverages market down by almost 5% (Kantar 52 weeks ending October 30, 2011).  However, the premium sector grew 11% within the convenience sector over the past 12 months.  But while pods roast and ground coffee sales were up, the mainstream sector – made up of granules and powder coffee – was down, falling 2% and 20% respectively.  The reason is clear; customers are much more discerning and demanding, given the variety and quality available on today’s high street.

The lesson is clear, partner with an express premium brand; for example Costa Express is the closest your customers can get to the barista experience.  Invest in a bean to cup machine, fully automated that only requires your customers or staff to deliver a delicious espresso, cappuccino or latte at the touch of a button – let’s face it if Starbucks can do it so can we!

If in doubt we are always happy to offer free advice, simply visit our website and get in touch,


Comments are closed.