Coffee is your cornerstone of any breakfast offer; in fact most retailers start with a simple coffee machine and progress to bolt on the food-to-go elements once they feel a little more confident.
Coffee is a key driver in customer footfall with over 64% of your customers actively seeking out their morning fix on the way to work. The beauty is that coffee transcends demographic profiles; you get everyone from white van man to suited and booted business executive, not to mention the essential meal deal opportunities coffee presents.
The convenience sector saw a 13 % drop in sales, dragging the overall hot beverages market down by almost 5% (Kantar 52 weeks ending October 30, 2011). However, the premium sector grew 11% within the convenience sector over the past 12 months. But while pods roast and ground coffee sales were up, the mainstream sector – made up of granules and powder coffee – was down, falling 2% and 20% respectively. The reason is clear; customers are much more discerning and demanding, given the variety and quality available on today’s high street.
The lesson is clear, partner with an express premium brand; for example Costa Express is the closest your customers can get to the barista experience. Invest in a bean to cup machine, fully automated that only requires your customers or staff to deliver a delicious espresso, cappuccino or latte at the touch of a button – let’s face it if Starbucks can do it so can we!
If in doubt we are always happy to offer free advice, simply visit our website and get in touch, www.oxxygen.co.uk/contact-us.