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Conservative Party – Brand Development

The Conservatives

Generating a £43.5m turnover from a £6m base was the right platform enabling the Conservative Party to fight in the 2001 general election. Through a targeted series of direct marketing initiatives, fundraising events and restructuring of the Department Donor Clubs, the Conservative Party enjoyed a fourfold increase in donor membership. This unprecedented financial and donor membership event sustained the party during and well after the 2001 general election.

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