Dr Desi, the leading UK online Asian lifestyle magazine required support with launching their website and immediate revenue streams to fund the editor and editorial process. Approach ‘best fit’ advertisers and sponsors based on Dr Desi’s marketing plan and online customer survey results and gain publicity in the media. We generated revenue through section sponsorship, website advertising, business directory and advertorials, for the sustainability, growth and continuous improvement of the site. We formed a valuable partnership with Cineworld. We held a launch party and produced a press release for the most influential and relevant media in London. Dr Desi has 1.32 million total monthly hits and over 5,000 total subscriptions.