Seeking to enter a highly competitive market, ExxonMobil commissioned Max Jenvey with the task of conceiving and managing, end-to-end, a new retail brand for the UK marketplace.
Jenvey implemented and launched a new global brand format – ‘On the Run‘. Oxxygen secured the ongoing project and will continue to support the brand rollout and marketing development.
The immediate effects?
On the Run achieved 45% profit uplift – delivering incremental revenue of £8.3m per annum generated over 125 sites.