A global leader, Nestle’s UK division required swift sales and marketing support to launch their company’s new Trade Terms initiatives targeted at the national sales and marketing teams. Oxxygen’s brief was straight forward and challenging – provide the platforms, structure and launch levers enabling the marketing teams to deliver Nestle’s future sales vision. Jenvey analysed the new trade terms initiative, surveyed the sales force, liased with the national marketing team and developed a launch platform, a communications suite and marketing collateral, delivering Nestle’s sales vision to the 150 strong sales team. Copy written, brochures produced, dynamic conference themes created and national sales team engaged. Oxxygen’s strategy achieved a 20% profit increase and the sales force was delighted.