CALL 020 8905 5445

Conservative Party – Brand Development

Generating a £43.5m turnover from a £6m base was the right platform enabling the Conservative Party to fight in the 2001 general election*.

Through a targeted series of direct marketing initiatives, fundraising events and restructuring of the Department Donor Clubs, the Conservative Party enjoyed a fourfold increase in donor membership. This unprecedented financial and donor membership event sustained the party during and well after the 2001 general election.

*Work carried out by Max Jenvey as salaried employee.

  • Client: Conservative Party
  • Date: May, 2012
  • Services: Brand Development, Business Turnaround, Market Research, Promotion, Strategic Marketing Planning