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ExxonMobil – Brand Implementation, Foodservice

Seeking to enter a highly competitive market, ExxonMobil commissioned Max Jenvey with the task of conceiving and managing, end-to-end, a new retail brand for the UK marketplace.

Jenvey implemented and launched a new global brand format – ‘On the Run‘. Oxxygen secured the ongoing project and will continue to support the brand rollout and marketing development.

The immediate effects?

On the Run achieved 45% profit uplift – delivering incremental revenue of £8.3m per annum generated over 125 sites.

  • Client: ExxonMobil
  • Date: August, 2011
  • Services: Business Turnaround, Market Research, Promotion, Strategic Marketing Planning