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McDonalds Restaurants Ltd

Driving revenue through innovation, McDonalds became the first UK, quick service restaurant to utilise cross channel marketing – cinema, car park and bus tickets.*

All became promotional vehicles to drive footfall and incremental sales spearheaded by Max Jenvey. 

During Jenvey’s seven years with the company the strap line was ‘There’s nothing quite like a McDonald’s!’ and for him there was no better place to cut his teeth in marketing.

*Work carried out by Max Jenvey as salaried employee.

  • Client: McDonalds Restaurants Ltd
  • Date: May, 2012
  • Services: Business Turnaround, Market Research, Strategic Marketing Planning