At Select Service Partner Ltd of Compass Group UK Division, Max Jenvey redesigned and repositioned the brand. To achieve this successful result, Jenvey commissioned a marketing audit focusing on demographic profiles, consumer segments and insights, range of products, look and feel of the units and customer service.
Jenvey also launched a new pricing strategy and customer service training to enhance a successful brand launch. With the brand relaunch Max Jenvey converted 25 sights across London and South; with a further 200 sites rolled out across the UK travel sector including airports, shopping centres and the rail network.
The strategy of a redesigned and repositioned Upper Crust with a new product range and accordingly trained staff resulted in an increase of customer numbers by 25%, a sales uplift by 14% delivering an incremental revenue of £7 million over a nine month period.
*Work carried out by Max Jenvey as salaried employee.
