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  • Vision, mission and values – to clearly communicate who you are, what you do and how you need to achieve your results
  • Analysis of your target markets and their needs
  • Consolidation of your unique buying proposition – what makes you different!
  • Creating your brand’s personality & identity
  • Defining your look & feel: tonality, imagery, colour pallet, etc.
  • Creating your brand identity: name, logo, strapline, corporate collateral etc.
  • Brand execution: packaging, website, events, exhibitions, workshops, direct marketing, sponsorship, internal communication, social media networks – the fluffy stuff…
  • Monitoring and measuring the new brand implementation and corporate / customer reaction

  • Ensures increased revenues and profitability through customer loyalty
  • Attract new customers while retaining existing
  • Provides competitive advantage – separating you from the rest
  • Clearly communicates who you are, what you do and how you add value
  • Creates an emotional engagement with your target audience